Eight Reasons Why You Lose Clients – And What To Do About It (Part I)

The playwright Oscar Wilde defined a gentleman as someone who “is never unintentionally rude.” Likewise, you never want to have a good client relationship end unintentionally and without a sound reason. Unfortunately, relationships often avoidably come to an end. Clients usually just…


The Beatles Principles: Lessons in Innovation and Client Loyalty from the Most Successful Band in History

The Beatles sold over one billion records and forever changed the face of pop music. As a team, they were able to create a whole that was greater than the sum of the parts. Together, they composed better music than they…


Specialists Do Better Than Generalists. But Deep Generalists Do Even Better.

The new wisdom is: Become a visible expert in a niche. If you do you’ll command high fees and be sought after. You’ll get noticed. You’ll out-compete generalists. All true. But even more true is this: Add some breadth to…


The Importance of Breakthrough Moments in Relationships

Regardless of what stage you’ve reached in a client relationship, you need to look for and seize what I call breakthrough moments. In examining the careers of great professionals, I have found there are always notable moments when they perform…


Why Having A Great Brand Can Lead You to Fail in Sales

So you have a strong brand. Congratulations. You walk into a prospective client’s office feeling confident and self-assured. You bask in the trust and respect that a good brand confers. But wait—this particular meeting may not be the bowl of…


Five Things You Should never say to a military serviceman or servicewoman

Monday was Memorial Day, which is a day of remembrance for those who have died while serving in the armed forces. It has also become a day to express gratitude to everyone who is serving or has served in the…


Are you part of your clients’ growth and profits? Or an expense to be managed?

Meet Ellen and Peter. They are both partners with large, well-known public accounting firms. They both went to good schools. They each have years of experience in auditing the financial statements of Fortune-500 companies. Consummate professionals. But that’s where the…


Eight Client Listening Strategies You Can Implement Today

Many executives tell me, “Of course we listen to our clients—we see them every week!” But those day-to-day interactions, while important, do not yield the kinds of in-depth information and feedback you need about your clients’ evolving needs and their…


How To Ask Powerful Questions

I was having breakfast one morning with the CEO of a large professional firm. He was stepping down after nearly 10 years in the role. He had a busy morning coming up, and after we had chatted for a while,…


12 Common Business Development Mistakes You Cannot Afford To Make

The other day a client called me for advice about an important sale he was involved with. His firm was making its final presentation that very week. I did my best, but the problem was that he and his team…


 

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